Social Media and Authenticity 2023

Social Media and Authenticity: What You Need to Know for 2023

Social media moves at a fast pace, there’s no denying it. Ever evolving, it exists in a state of flux. It’s torn between the demands and expectations of its users and the need for ROI of businesses looking for new ways to stand out in an exceedingly crowded marketplace.

Social Media talk was all TikTok and social commerce, but as we look ahead to 2023 there’s a definite shift in the thing’s businesses need to bear in mind as they scope their social media strategy for 2023.

Social media platforms continue to be one of the most important platforms for engaging shoppers, service buyers and customers, as well as generating revenue. With research we conducted earlier in 2022, confirming that a high number of prospective customers turn to their favourite platforms for inspiration before making purchasing decision. Therefore investing in your social media presence remains critical to your business and its potential success.

Let’s take a peek ahead at what we’ll be seeing more of in 2023…

What are the social media trends for 2023

Authenticity 

Instagram’s video-first strategy shift took us all by surprise…or did it, really? We all know that video has been appearing on trends lists for a while now, but in 2021 ‘video-first’ really felt like one of the most overused words in social media (though not without cause).

Authenticity is the superpower behind the channel, responding to strained relationships between brands and their audiences, as well as increased consumer cynicism, authentic content, posts shared in real time, and personalities that social media users can relate to have come to be not just an expectation, but a demand.

Now, given the prevalence of conversations surrounding the subject, you might wonder how it’s found its way onto a trends list for 2023. It’s hardly news. However, for 2023 and beyond, the consumer appetite for authenticity from both a brand and creator perspective are set to dig even deeper.

With the popularity of TikTok and the even more impromptu app BeReal, audiences are demonstrating their preference for content that eschews polished profiles in favour of in-the-moment, true-to-life documentation.

This preference will continue to be reflected in the aesthetics we see on Instagram, as flash photography and filter-free images gain traction, and photo dumps of everyday life (either in carousel or reel formats) take precedence over more the more traditional ‘Insta’ content.

Live happenings on social media are a concrete example of a format that has been amplified by the pandemic, and one that will continue to grow in 2023.

There are plenty of opportunities for brands to capitalise on the live video format. Especially as more and more social platforms bet big on social commerce, this is something you should be ready to take advantage of.

Don’t forget our social team are always keeping ahead of the trends and we can advise you of what going to affect you in 2023!

More top trends to come shortly, but in the meantime if you need any more information about what ‘Social 2023’ will look like, please give us a call on 020 3962 4212.

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