Every brand is going somewhere, and it’s up to us to help you get to the top! Here at Trinity, we can design, develop, and implement a PR strategy to catapult your brand to the next level. Brand loyalty comes when customers feel a connection, and that’s exactly what our PR team is here to create.
What Are Public Relations?
There’s an old saying, “Advertising is what you pay for; publicity is what you pray for.” Public relations can be difficult to define but, in a nutshell, it’s a strategic communication process that builds mutually beneficial relationships between brands and customers. A PR team can help raise the profile of your company; celebrating the achievements and successes you want to shout about, while also being there to address and work through any negative situations that could be detrimental to your company. With PR, it works both ways; we’re there for the good times, but also the bad.
Our Public Relations Services
Here at Trinity, we like to think of our PR team as storytellers. Achieving a message that stands out is never easy; we are all bombarded by hundreds of brand messages each and every day. Our job is to help your brand talk to the right audience in the right way. Unlike advertisers, who tell stories through paid methods, our PR team tell stories through unpaid or earned media. These avenues include:
News and press
In PR, we spend most of our day maintaining existing relationships and cultivating new ones with journalists and other members of the media. Our team are experienced in writing captivating copy and sharing your company news with relevant publications, whether that’s on an industry or location basis.
Social media activation
and management
Media outreach is the process of reaching out to relevant journalists, influencers, or media outlets with the purpose of introducing your business, building relationships, and increasing brand awareness. The meaning of outreach hasn’t changed much over the years, however the desired outcomes, channels, and tools used for media outreach definitely have. You can find out more about digital PR and backlinks on our SEO page
Campaigns/Events
Want to shout about a high-profile award win, charity honour, or new product launch. Our team can be on hand to help plan, organise and execute events worthy of your news. From choosing the right venue to getting the right people there, we’re here to help.
Campaigns/Events
Some news will be worthy of an event – perhaps a high-profile award win, charity honour, or new product launch. Our team can be on hand to help plan, organise and execute events worthy of your news. From choosing the right venue to getting the right people there, we’re here to help.
Campaigns/Events
Some news will be worthy of an event – perhaps a high-profile award win, charity honour, or new product launch. Our team can be on hand to help plan, organise and execute events worthy of your news. From choosing the right venue to getting the right people there, we’re here to help.
Crisis communications
We’ll hope it won’t come to this, but it’s best to be prepared just in case! Crisis communications is all about protecting your business’s reputation. In this field, preparation is key. We’ll work with you to ensure your messages are transparent and thoughtful. A crisis can make your firm stronger, if handled in the right manner.
Why is Public Relations important?
PR is one of the most effective ways to build on marketing strategies and create a solid online reputation, leading to larger returns with better ROI down the line. PR is an area that can transform the future and profitability of your business and gives you the power to overcome any obstacle you may face.
Public Relations can…
Increase brand credibility
Trust is everything in business, and PR could be that missing bridge between your company and your would-be clients. Audiences are more likely to listen to a message from an objective source, like a newspaper, magazine, or blog, rather than a message that’s coming from a brand spokesperson
Increase leads, sales,
and profits
PR doesn’t just target current customers, it reaches everyone. Increasing your PR and brand coverage means your press release or company news could get seen by clients and leads that you hadn’t even thought of yet.
Change the way people think about your business
In this current digital age, everyone can share their opinion on your organisation; whether that’s good, or bad. Engaging a PR strategy means that you regain some control over your brand, and you get to share messages that YOU want to share.
Enhance your online
presence
Everyone is digitally connected in today’s world, and PR can help your company create a strong online presence that is highly visible to your target audience.
How can you maximise your PR?
Getting in touch with us and discussing what you’re looking to achieve for your business is the first step! Whether you’re a new consumer brand wanting to break into a new market, or an established brand looking for a fresh approach to your PR strategies, great PR is about understanding an audience, knowing where to find them, and launching a campaign that truly connects. Whatever your story, we know how to tell it.
To get started with PR and catapult your brand to the next level, get in touch today by giving us a call on 0203 962 4212 or by filling out the contact form below.
