What Are Public Relations?
Coverage your brand
There’s an old saying, Advertising is what you pay for; publicity is what you pay for. Public relations can be difficult to define but, in a nutshell, it’s a strategic communication process that builds mutually beneficial relationships between brands and their customers. A PR team can help to raise the profile of your company; celebrating the achievements and successes you want to shout about, whilst also being there to address and work through any negative situations that could be detrimental to your company. With PR, it works both ways; we’re there for the good times, but also the bad. PR is one of the most effective ways to build on marketing strategies and create a solid online reputation, leading to larger returns with better ROI down the line. PR is an area that can transform the future and profitability of your business and gives you the power to overcome any obstacle you may later face.
Affiliate and Influencer
Here at Trinity, we like to think of our PR team as storytellers. Achieving stand out is never easy; we are all bombarded by hundreds of brand messages each and every day. Our job is to help your brand talk to the right audience in the right way. Unlike advertisers, who tell stories through paid methods, our PR team tell stories through unpaid or earned media. These avenues include. News and press – in PR, we spend most of our day maintaining existing relationships and cultivating new ones with journalists’ and other members of the media. Our team are experienced in writing captivating copy and sharing your company news with relevant publications, whether that’s on an industry or location basis. Media outreach – media outreach is the process of reaching out to relevant journalists, influencers, or media outlets with the purpose of introducing your business, building relationships, and increasing brand awareness. The meaning of outreach hasn’t changed much over the years, however the desired outcomes, channels, and tools used for media outreach definitely have. You can find out more about digital PR and backlinks on our SEO page. Social media activation and management – social media should be an essential part of your marketing/ PR strategy. It drives engagement, creates brand awareness, and generates buzz. To find out more about our what our specialist social media team can do for you. Campaigns/Events – some news will be worthy of an event – perhaps a high-profile award win, charity honour, or new product launch. Our team can be on hand to help plan, organise and execute events worthy of your news. From choosing the right venue to getting the right people there, we’re here to help. Crisis communications – we’ll hope it won’t come to this, but it’s best to be prepared just in case! Crisis communications is all about protecting your business’s reputation. In this field, preparation is key. We’ll work with you to ensure your messages are transparent and thoughtful. A crisis can make your firm stronger, if handled in the right manner.