Enquiries in first month from launch
£100k revenue 3 months from launch
Website visitors on month from launching.
% average CTR on marketing emails.
The Challenge_
Optimum Experience focus on luxury travel, events and hospitality all wrapped in a first-class concierge service. We were delighted when Optimum Experience asked us to create their new brand, launch and retained marketing.
The Solutions_
Optimum Experience focus on luxury travel, events and hospitality all wrapped in a first-class concierge service. We were delighted when Optimum Experience asked us to create their new brand, launch and remain as their retained marketing team.
A special brand deserved a full flavour approach. We researched the luxury brand market across sector, engaged high net worth individuals in focus group sessions and create unique hand drawn brand mark illustrations and fonts.
After final brand mark selection was made, we created a stunning CGI animation of the logo to really give it the VIP treatment.
Carrying through the luxury look and feel to the website we took inspiration from the sleek and refined look of Aston Martin to create a brand site that was both intriguing and added confidence.
Targeting time poor high net worth is a challenge and we approached this with a combined sales and marketing strategy that first focused on building brand awareness whilst cross selling the offering from corporate to personal that utilised social media and strategic email marketing campaigns.
With the brand assets and strategic plan in place the full armoury of both SEO and PPC was implemented with close monitoring and ongoing tweaks and balances to ensure full ROI is being delivered.
