The Results_
Increase in followers
Monthly impressions
Increase in tweet engagement
The Challenge_
We were challenged with creating a personalised content plan and increasing the client’s brand throughout 2021 FIA British Formula 4 Championship which raced at 10 different circuits across the United Kingdom. The Championship was aired on ITV4 throughout the season and had over 300,000 spectators attending during the season. The timeframe for this project was reduced to a 5-month period due to Government guidelines. This also marked the first step in our client’s journey towards Formula One. We wanted to help grow the clients brand as well as maintaining brand exposure for the client’s partners. This meant they would have inbound enquires from external partners to help for the following season.
Joseph Loake Racing worked with Trinity Create throughout the season to create a visual plan which mapped potential ways to strengthen the brands marketability. Whilst providing updates and professional content during the season which started in July 2021 and ended in late October 2021.
Earlier in the season, race weekend content was identified for enhancement. During a race weekend, several graphics were produced with race results; we added the partners logo onto these and we received feedback of increased engagement of around 25% on social media pages and increased traffic on the partner companies website.
The Solutions_
By utilising different social media pages at various points during the season, we were able to boost these pages followers by 230%. Initiatives which were completed during the season helped deliver these results and increased impressions to around 48,000 per month.
As a result, due to our social media presence our client was shortlisted for an award. This increased profile views from 1,500 per month to 15,000 in a 6-month period. All these factors meant that our client was averaging around 150 new followers each month.
Looking at the brand exposure alone, as an indicator of the overall success of the Marketing strategy, this high personalised campaign drove exceptional engagement.
